“This above all: to thine own self be true, And it must follow, as the night the day, Thou canst not then be false to any man.” Polonius in Shakespeare’s Hamlet THE IMPORTANCE OF TRULY KNOWING YOURSELF For the last 6 years I’ve had the chance to work with several people who suffer from various…

This video provides a nice overview of a business SWOT Analysis.  SWOT stands for Strengths, Weaknesses, Opportunities and Threats.  Understanding why a SWOT Analysis is useful for a bigger business helps you understand your personal inventory is useful for a MicroBusiness.