The best way to predict the future is to invent it. Alan Kay, Famous Inventor   TAKING THE LEAP It takes enormous courage to “take the leap” to start a business.  I have personally taken that leap and know, down to my toes, how terrifying that leap can be.  Every business owner has shown that…

A Quick Review Strategic marketing answers a set of basic questions about your company: Who am I selling to? [Target market] What exactly am I selling to them? [Product] How much am I selling it for? [Price] How do I communicate what I’m selling to my target market in the most compelling way? [Positioning] The…