The ultimate goal of networking as a Go-Giver is to give so freely, thoughtfully and effectively to others that they decide to fully engage their minds and hearts on your behalf.  You want to get to the point where they are thinking about how to help you as they are driving down the road and…

What Is the Foundation? The foundation of literally everything you do in your business is a detailed, accurate understanding of your ideal customer.  What you sell, how you describe it, how you sell it, how much it costs, how both you and everything in your company “look” visually … everything … is driven by the…

“This above all: to thine own self be true, And it must follow, as the night the day, Thou canst not then be false to any man.” Polonius in Shakespeare’s Hamlet THE IMPORTANCE OF TRULY KNOWING YOURSELF For the last 6 years I’ve had the chance to work with several people who suffer from various…

This video provides a nice overview of a business SWOT Analysis.  SWOT stands for Strengths, Weaknesses, Opportunities and Threats.  Understanding why a SWOT Analysis is useful for a bigger business helps you understand your personal inventory is useful for a MicroBusiness.