The best way to predict the future is to invent it. Alan Kay, Famous Inventor   TAKING THE LEAP It takes enormous courage to “take the leap” to start a business.  I have personally taken that leap and know, down to my toes, how terrifying that leap can be.  Every business owner has shown that…

A Quick Review Strategic marketing answers a set of basic questions about your company: Who am I selling to? [Target market] What exactly am I selling to them? [Product] How much am I selling it for? [Price] How do I communicate what I’m selling to my target market in the most compelling way? [Positioning] The…

Can you extract the deeper meaning of this parable? Once upon time, in a far-away “Queendom,” there lived a wise and powerful Queen … One day, the Queen decided that she needed to select a new Captain of the Archers.  To do this, she devised a contest that would reveal the Archer best suited to…