A Quick Review Strategic marketing answers a set of basic questions about your company: Who am I selling to? [Target market] What exactly am I selling to them? [Product] How much am I selling it for? [Price] How do I communicate what I’m selling to my target market in the most compelling way? [Positioning] The…

Can you extract the deeper meaning of this parable? Once upon time, in a far-away “Queendom,” there lived a wise and powerful Queen … One day, the Queen decided that she needed to select a new Captain of the Archers.  To do this, she devised a contest that would reveal the Archer best suited to…

https://www.youtube.com/watch?v=tD3HQE_HJUE In this video, the late, great Stephen R. Covey explains one of the most important of his “Seven Habits for Highly Successful People” – beginning with the end in mind.  He explains how architects create blueprints to which builders refer again and again to make sure the end product looks like what was planned.  This…