PROFESSIONAL TRAINING

Truly Useful Professional Training

Truly Useful Professional Training That Will Stretch You

(Click HERE to See Our Calendar of Training Events)

Not all professional training is created equal.  Some professional training, intended for a broad audience, can be so watered down as to be a waste of time.  Other professional training is nothing more than a tease to get you to buy the “good stuff.”

We refuse to provide that kind of training.

Instead, we try to make every training piece we offer truly useful – training that gives you knowledge and tools that you will take back to work and use to grow your business or make something better.

See our Master List of Training Topics below on this page.  This Master List comes from years of experience being and listening to MicroBusiness Owners.  We will add topics to the List as you request that we do so.  We use the Master List to create all our online and in-person training.

How We Deliver Our Professional Training

We provide the following types of training:

  • Monthly Seminars: Incredible national, professional speakers training on practical topics
  • MicroBusiness MBA: Monthly 4-hour graduate-level workshops in core business topics
  • Partner Training: National quality training from the biggest names in the training industry
  • MicroBiz Blog: We are writing a book … one Blog entry at a time on the key MicroBusiness topics below
Master Topic List Header
GROWTH THROUGH EFFECTIVE MARKETING
  • Creating a “Real Life” Marketing Plan
  • Your Company’s Visual Identity & Website
  • Actionable Research of Your Target Market & Competitors
  • Positioning & Differentiation
  • Defining Your Company’s Product/Service Offerings
  • Pricing Like You Have a PhD in Economics
  • Target Market Lists & Your Customer Database (i.e. CRM)
  • Online & Offline Content Marketing
  • Search Engine Optimization
  • Practical Lead Generation

GROWTH THROUGH EFFECTIVE SELLING
  • EVERY Business Owner Is a Sales Professional
  • Mapping Your Step-by-Step Sales Process
  • Sales Pitches & Materials for Every Step in the Sales Process
  • Effective Consultative Selling, No Matter the Product or Service
  • Getting Repeat Sales
  • Expanding Sales with Existing Customers
  • Getting Referrals
  • Finding, Cultivating & Incentivizing “Bird Dogs”
  • Tracking Your Sales Pipeline

NEGOTIATION FOR MICROBUSINESS OWNERS
  • Why Being a Good Negotiator Matters
  • Too Kind vs Being a Jerk vs “Just Right”
  • Effective Interests-Based Negotiations
  • Why/When/How to Memorialize a Verbal Agreement in Writing

DEFINING YOUR VISION
  • Your Life Mosaic: How Your Business & Life Mesh
  • Defining Your End-State
  • How to Stay “On Vision” Everyday
  • From Vision-to-Strategy-to-Tactics-to-Tasks
  • Vision Checks, Serendipity & Emergent Work-Life Creation
  • What Is Work-Life Balance?
  • Delegation & Letting Certain Things Go
  • Rhythms & Routines
  • Knowing When Your Company Is “Big Enough”

THE EMOTIONAL SIDE OF BUSINESS OWNERSHIP
  • Dealing with Inevitable Anxiety
  • Dealing with Ups & Downs
  • Maintaining Passion & Enthusiasm
  • Maintaining Focus on What Matters Most

YOUR COMPANY'S FUNDAMENTALS
  • Creating a “Real Life” Business Plan
  • Business Model Review & Refinement
  • Your Key Performance Metrics
  • Your Key Management Reports (Daily/Weekly/Monthly/Quarterly/Annually)
  • Virtual & Tangible Tools for Organizing Your Information
  • Your Business Entity Type & Structure
  • What You Need to Know about Contract Law
  • What You Need to Know about Lawyers

DELIVERING PROFESSIONAL GRADE PRODUCTS & SERVICES
  • Defining “Professional Grade” for Your Industry
  • Why/When/How of Workflow Mapping (i.e. Simple Six-Sigma for Small Business)
  • The Role of Initial & Ongoing Employee Training
  • Customer Care Checklists as the Key to Consistency
  • Delighting Customers with Wow! Factors
  • Constantly Improving Quality & Value to Become Unbeatable
  • Scaling / Managing Growth while Maintaining Quality
  • Using Technology to Improve Your Business (NOT Merely Because It’s Cool)

FINANCE & ACCOUNTING FOR MICROBUSINESS OWNERS
  • The Best vs Good-Enough Accounting Software
  • Knowing Your Cash-Flow Every Second of Every Day
  • What You Need to Know about Bookkeeping & Bookkeepers
  • When You Need a CFO

HIRING & CONTRACTING WITH PEOPLE
  • When You Need to Hire … and When You Don’t
  • Employees vs Contractors
  • Creating a “Contractor Constellation”
  • People Math
  • HR Laws
  • Compensation: Fairness, Incentives, & the Emotional Side
  • Company Benefits Packages
  • How to Find Good People
  • Training as the Key to almost Everything
  • All You Need to Know about Firing People
  • Real Life Leadership
  • Conscious Company Culture Creation
  • Payroll, Employee Handbooks, & Other Unpleasant Administrative Crud

ADDRESSING PERSONAL LIABILITY
  • Business Organization Type
  • Separating Yourself from Your Business
  • Protecting Your Assets

NOTE: ALL TRAINING IS INCLUDED AT NO ADDITIONAL COST FOR PAYING MEMBERS!

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